“Matino, Mahusay at Maaasahang Kagawaran para sa Mapagkalinga at Maunlad na Pamahalaang Lokal”- this is the Department of the Interior and Local Government’s (DILG) brand of service anchored on the Department’s mandate of strengthening local government capability for achieving good governance through an honesty, efficient and reliable public service.

            The DILG Brand Identity through its manual was formally introduced to DILG Field Personnel on August 30, 2016 for the Provinces of Agusan del Sur and Surigao del Norte and on August 31, 2016 for the Provinces of Agusan del Norte, Dinagat Islands and Surigao del Sur. This will be followed by a separate launching on September 5, 2016 for its regional office personnel and separate dates for provincial office personnel.

           Likewise, the redesigned Regional Website: www.caraga.dilg.gov.ph was and will be launched on same dates. The DILG regional website follows the Government Website Template Design (GWTD) which is an initiative of the Philippine Government to institutionalize a corporate online identity for all government websites through a standard design, navigation, and content.

          Part of the launching is introducing the DILG Key Personalities: “ISKO na Matino, ISAY na Mahusay at ANA na Maaasahan” that personify the qualities of a DILG Personnel in providing its services to its clients.

           This Brand Identity Manual (BIM) aims to achieve a unified look for all the communication collaterals of the DILG so that the Department can have a single, unified DILG brand which will echo from the different provinces, cities, and municipalities throughout the country.

           Undersecretary Austere Panadero, who steered the project from conceptualization up to the finalization stage, said that the BIM was developed through the assistance of the Philippines Australia Human Resource and Organizational Development Facility (PAHRODF) and went through various consultations with DILG officials and employees both in the central and in regional offices.

           The DILG Brand serves to set apart DILG’s identity from those of other organizations, moreover, will provide the standard of the DILG WAY of communicating to the public.(LGOO V Florian Faith Jr. P. Bayawa)


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